A marketing professional and creative strategist based in Santa Barbara, California. As Director of Marketing at Global Power Supply, I developed the company’s brand and demand generation initiatives within the mission-critical power industry for over 10 years.

My role encompasses integrated marketing strategy, digital campaigns, content development, website construction and SEO optimization, marketing integration and cross-functional collaboration with sales and engineering teams. With over three decades of experience in marketing and visual communication, I’ve helped businesses grow by aligning clear messaging with creative execution.

Throughout my career, I’ve developed a broad portfolio that bridges both corporate and creative disciplines. In addition to leading B2B marketing programs, I’ve worked extensively in design, photography, and visual media production—skills that enhance my ability to craft cohesive, engaging narratives across platforms. My personal photography work spans still life, architecture, macro, and landscape subjects, and is featured on my website; jefflitherland.com and imageocean.com. I believe in the power of well-crafted visuals to inform, persuade, and inspire—whether in a product brochure, a digital ad campaign, or fine art photograph.

Santa Barbara has been both my home and creative base for many years. The region’s natural beauty, cultural energy, and thriving business environment have all influenced my approach to work and creativity. My professional focus continues to center on building brands with substance—through strategy, visual storytelling, and a strong sense of purpose.